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Citizen Coke: The Making of Coca-Cola Capitalism | Reprint Edition

Compare Textbook Prices for Citizen Coke: The Making of Coca-Cola Capitalism Reprint Edition ISBN 9780393353341 by Elmore, Bartow J.
Author: Elmore, Bartow J.
ISBN:0393353346
ISBN-13: 9780393353341
List Price: $18.95 (up to 66% savings)
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Details about Citizen Coke: The Making of Coca-Cola Capitalism:

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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