Citizen Coke: The Making of Coca-Cola Capitalism | Reprint Edition
ISBN:0393353346
ISBN-13: 9780393353341
ISBN-13: 9780393353341
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Details about Citizen Coke: The Making of Coca-Cola Capitalism:
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
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