Consumer Behavior in Practice: Strategic Insights for the Modern Marketer | 1st ed. 2024 Edition

Compare Textbook Prices for Consumer Behavior in Practice: Strategic Insights for the Modern Marketer 1st ed. 2024 Edition ISBN 9783031509469 by Chan, Eugene Y.
Author: Chan, Eugene Y.
ISBN:3031509463
ISBN-13: 9783031509469
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Details about Consumer Behavior in Practice: Strategic Insights for the Modern Marketer:

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.  

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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