Creating Value With Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedia, & Search Engines Data

Details about Creating Value With Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedia, & Search Engines Data:

This non-technical book offers theories, tools, and practical skills on creating value with social media data while developing critical thinking of analytics-business alignment, strategy, security, ethics, and privacy issues.