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Strategic Brand Management

Compare Textbook Prices for Strategic Brand Management  ISBN 9781936572625 by Chernev, Alexander
Author: Chernev, Alexander
ISBN:1936572621
ISBN-13: 9781936572625
List Price: $51.29 (up to 16% savings)
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Details about Strategic Brand Management:

Strategic Brand Management lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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