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Strategic Marketing Management - Theory and Practice

Author: Chernev, Alexander

ISBN:1936572583
ISBN-13: 9781936572588

Sell Strategic Marketing Management - Theory and Practice for $11.87

List Price: $94.50 (up to 57% savings)

Buy New $90.41

Buy Used $36.04

Rent $21.64

eTextbook $140.00

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Buy Used $40.40 Buy New $94.35

Rent $21.99 Buy Used $46.99

Buy Used $40.14 Buy New $90.41

eTextbook $140.00

Rent $21.64 Buy Used $36.04

Sell Strategic Marketing Management - Theory and Practice for $11.87

Details about Strategic Marketing Management - Theory and Practice:

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

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