Ticket Operations and Sales Management in Sport Sport Management Library

Details about Ticket Operations and Sales Management in Sport Sport Management Library:

In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, dis¬tribution, the secondary ticket market, and new ticketing technology.