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Eye Tracking the User Experience: A Practical Guide to Research | 1 Edition

Author: Bojko, Aga

ISBN:1933820101
ISBN-13: 9781933820101

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Details about Eye Tracking the User Experience: A Practical Guide to Research:

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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