Eye Tracking the User Experience: A Practical Guide to Research | 1 Edition

Details about Eye Tracking the User Experience: A Practical Guide to Research:

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.