How to Get Published in the Best Marketing Journals How To Guides

Details about How to Get Published in the Best Marketing Journals How To Guides:

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.