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The Public Relations Handbook

Compare Textbook Prices for The Public Relations Handbook  ISBN 9781637740613 by Dilenschneider, Robert L.
Author: Dilenschneider, Robert L.
ISBN:1637740611
ISBN-13: 9781637740613
List Price: $19.99 (up to 82% savings)
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Details about The Public Relations Handbook:

To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:   Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues   The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today.   The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

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Hi I'm Zoheb! I currently work as a Senior Finance Analyst. I also consult with the Federal Bureau of Labor Statistics as an economist analyzing inflation. I graduated from the University of California, San Diego, where I majored in quant. Econ., and political science. I also wrote a dissertation, which was about 100 pages in math/econ/political science to graduate with highest honors (both majors), in 3 years. I have been a tutor to numerous students over 13 years, from middle school to gradua ... Read more

Hi I'm Zoheb! I currently work as a Senior Finance Analyst. I also consult with the Federal Bureau of Labor Statistics as an economist analyzing inflation. I graduated from the University of California, San Diego, where I majored in quant. Econ., and political science. I also wrote a dissertation, which was about 100 pages in math/econ/political science to graduate with highest honors (both majors), in 3 years. I have been a tutor to numerous students over 13 years, from middle school to gradua ... Read more

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