The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

Details about The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar:

The USA Today bestseller. “Whether you’re an executive at a Fortune 500 company or a first-time entrepreneur, you’ve found a battle-tested mentor.” —Keith Ferrazzi, New York Times-bestselling author of Never Eat Alone   Ever wonder how the biggest brands in the world make it to the top? Here’s a hint: it’s more than just a well-placed billboard or a TV ad.   According to Erik Huberman, the Founder and CEO of Hawke Media, there’s a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails.   From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition.    “[Huberman’s] knowledge and positive energy are a recipe for success in the world of e-commerce.” —Bennett Sherman, Digital Ventures   “Simply put, Erik is a marketing and business god. He knows how to make a product or idea go big and has proven it with his team.” —Ben Parr, author of Captivology   “Erik is a true visionary. The world would be a far better place if more business leaders started moving to his beat.” —Andre Benjamin, aka Andre 3000 of Outkast   “Erik is the living embodiment of entrepreneurship. He seeks out opportunity while simultaneously empowering those around him.” —Robyn Ward, head of New Media Ventures at United Talent Agency   “Huberman is a dynamic, uber-talented entrepreneur . . . illuminating the path to innovation, radical service, and win-win relationships.” —Christopher Kai, bestselling author of Big Game Hunting