Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

Compare Textbook Prices for Guide to Fashion Entrepreneurship: The Plan, the Product, the Process  ISBN 9781609014933 by Carr, Melissa G.,Hopkins Newell, Lisa
Authors: Carr, Melissa G.,Hopkins Newell, Lisa
ISBN:1609014936
ISBN-13: 9781609014933
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Details about Guide to Fashion Entrepreneurship: The Plan, the Product, the Process:

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

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