Developing Successful Marketing Strategies Marketing Strategy Collection

Compare Textbook Prices for Developing Successful Marketing Strategies Marketing Strategy Collection  ISBN 9781606499603 by Gary W. Randazzo
Author: Gary W. Randazzo
ISBN:1606499602
ISBN-13: 9781606499603
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What’s your organization’s marketing strategy?Does your company meet real life marketingchallenges head on and with success? This bookprovides a unique approach by using your organization’smission and vision statements to guidethe development of marketing goals, strategies,and tactics. It uses real market examples to demonstratethe development of effective marketingstrategies.Central to the development of marketing strategyis the use of the marketing mix of price, place,product, and promotion. This book neatly weavesthe process of developing such a marketing strategywith examples given to clarify the theories andguide the reader through the strategic marketingplanning process.If you are a manager, business student, or an executive,this book will help you grow an establishedbusiness or start a new one with smart managementtechniques and processes that are criticalto executing successful marketing strategies. Theexamples used are from large and small organizationsin which the author was personally involved.

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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