A Practitioner's Guide to Public Relations Research, Measurement and Evaluation Public Relations Collection | First Edition Edition

Compare Textbook Prices for A Practitioner's Guide to Public Relations Research, Measurement and Evaluation Public Relations Collection First Edition Edition ISBN 9781606491010 by Don Stacks,David Michaelson
Authors: Don Stacks,David Michaelson
ISBN:1606491016
ISBN-13: 9781606491010
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Details about A Practitioner's Guide to Public Relations Research, Measurement and Evaluation Public Relations Collection:

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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