Design Thinking: Integrating Innovation, Customer Experience, and Brand Value | 1 Edition

Compare Textbook Prices for Design Thinking: Integrating Innovation, Customer Experience, and Brand Value 1 Edition ISBN 9781581156683 by Lockwood, Thomas
Author: Lockwood, Thomas
ISBN:1581156685
ISBN-13: 9781581156683
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Details about Design Thinking: Integrating Innovation, Customer Experience, and Brand Value:

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

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