Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach | 7th Edition Edition

Details about Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach:

This text is a revision and update of the sixth edition of Introduction to Commercial Recreation and Tourism, and it continues the themes of that edition. As in all the previous editions, the entrepreneurism theme is a very key orientation of this text. The authors view this industry as having three major components: the travel industry, the hospitality industry, and the local commercial recreation industry, and they use the term commercial recreation and tourism to refer to the entire industry. The purpose of this edition remains the same as the first six editions: to provide an introduction to the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. The book offers a blend of conceptual and practical material to achieve a basic understanding of this huge and diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organizations. Hopefully, many future commercial recreation and tourism entrepreneurs will gain some useful ideas in these pages. As with earlier editions, this text avoids coverage of content that is usually included in other texts, such as recreation philosophy, leisure behavior theory, activity leadership, generic recreation programming, management theory, staff supervision, facility planning/design, legal liability, and accounting principles. However, the book covers several topics that have received little attention in other commercial recreation and tourism texts. These topics include entrepreneurial strategies, applied economic concepts, business start-ups, steps of the feasibility study, operations management, and several specific types of programs in commercial recreation and tourism.