Understanding Aesthetics for the Merchandising and Design Professional | 2 Edition

Compare Textbook Prices for Understanding Aesthetics for the Merchandising and Design Professional 2 Edition ISBN 9781563678097 by Marie Fiore, Ann
Author: Marie Fiore, Ann
ISBN:1563678098
ISBN-13: 9781563678097
List Price: $82.54 (up to 10% savings)
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Details about Understanding Aesthetics for the Merchandising and Design Professional:

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

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