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Political Campaign Communication | Tenth Edition

Compare Textbook Prices for Political Campaign Communication Tenth Edition ISBN 9781538171448 by Denton Jr. Virginia Tech, Robert E.,Voth associate professor  communication; director of speech and debate  Souther, Ben,Trent University of Cincinnati, Judith S.,Friedenberg Miami University of Ohio, Robert V.
Authors: Denton Jr. Virginia Tech, Robert E.,Voth associate professor communication; director of speech and debate Souther, Ben,Trent University of Cincinnati, Judith S.,Friedenberg Miami University of Ohio, Robert V.
ISBN:1538171449
ISBN-13: 9781538171448
List Price: $60.00 (up to 12% savings)
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Details about Political Campaign Communication:

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices. Updated to reflect the most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. Features of the tenth edition: Includes examples and data from the 2020 election cycle Updated and expanded discussion of social media platforms and practices Increased art and graphics program to engage students and increase information retention Expanded discussion of the history, practice, and state of journalism today New chapter on local elections and offices

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