Please Enter ISBN, Title or Author’s Name
Compare Textbook Prices with Amazon
Compare Textbook Prices with Chegg
Compare Textbook Prices with AbeBooks
Compare Textbook Prices with Vitalsource
Compare Textbook Prices with Valorebooks
and more...

Social Media Marketing | Fourth Edition

Compare Textbook Prices for Social Media Marketing Fourth Edition ISBN 9781529731989 by Tuten, Tracy L.
Author: Tuten, Tracy L.
ISBN:1529731984
ISBN-13: 9781529731989
List Price: $60.99 (up to 56% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Social Media Marketing:

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition.  With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Need a Marketing tutor? View profile below:
Jun L.
(0 reviews)
Education: Brooklyn NY
Major: Experienced Tutor in Microbiology and Marketing

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

Need Marketing course notes? Start your search below: