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Social Media Marketing: Theories and Applications | Third Edition

Compare Textbook Prices for Social Media Marketing: Theories and Applications Third Edition ISBN 9781529720822 by Dahl, Stephan
Author: Dahl, Stephan
ISBN:1529720826
ISBN-13: 9781529720822
List Price: $60.73 (up to 52% savings)
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Details about Social Media Marketing: Theories and Applications:

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.  Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.  This text is essential reading for all marketing students, researchers and practitioners today.

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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