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Social Media Marketing | Fifth Edition

Author: Tuten, Tracy L.

ISBN:1529623812
ISBN-13: 9781529623819

Sell Social Media Marketing for $31.36

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eTextbook $57.38

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Details about Social Media Marketing:

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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