Social Media Marketing | Fifth Edition
ISBN:1529623812
ISBN-13: 9781529623819
ISBN-13: 9781529623819
List Price: $72.22 (up to 12% savings)
Prices shown are the lowest from
the top textbook retailers.
the top textbook retailers.
View all Prices by Retailer
Details about Social Media Marketing:
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Need a Marketing tutor? View profile below:
Need Marketing course notes? Start your search below: