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Brand Management: Co-creating Meaningful Brands | Third Edition

Compare Textbook Prices for Brand Management: Co-creating Meaningful Brands Third Edition ISBN 9781529616972 by Beverland, Michael,Cankurtaran, Pinar
Authors: Beverland, Michael,Cankurtaran, Pinar
ISBN:1529616972
ISBN-13: 9781529616972
List Price: $65.00 (up to 30% savings)
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Details about Brand Management: Co-creating Meaningful Brands:

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences.  This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.  

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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