Healthcare Marketing: Strategies for Creating Value in the Patient Experience

Compare Textbook Prices for Healthcare Marketing: Strategies for Creating Value in the Patient Experience  ISBN 9781516514267 by Wooldridge, Barbara Ross,Camp, Kerri M
Authors: Wooldridge, Barbara Ross,Camp, Kerri M
ISBN:1516514262
ISBN-13: 9781516514267
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Details about Healthcare Marketing: Strategies for Creating Value in the Patient Experience:

This text provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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