The Next Frontier of Restaurant Management: Harnessing Data to Improve Guest Service and Enhance the Employee Experience Cornell Hospitality Management: Best Practices | 1 Edition
ISBN:1501736515
ISBN-13: 9781501736513
ISBN-13: 9781501736513
List Price: $28.52 (up to 30% savings)
Prices shown are the lowest from
the top textbook retailers.
the top textbook retailers.
View all Prices by Retailer
Details about The Next Frontier of Restaurant Management: Harnessing Data to Improve Guest Service and Enhance the Employee Experience Cornell Hospitality Management: Best Practices:
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level."
― (Richard Ghiselli, Purdue University)
* Creating and preserving a healthy company culture
* Developing and upholding standards of service
* Successfully navigating guest complaints to promote loyalty
* Creating a desirable (and profitable) ambiance
* Harnessing technology to improve guest and employee experiences
* Mentoring employeesMaynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Need Database Storage & Design tutors? Start your search below:
Need Database Storage & Design course notes? Start your search below: