UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions | 2 Edition

Compare Textbook Prices for UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions 2 Edition ISBN 9781492052432 by Levy, Jaime
List Price: $29.63 (up to 61% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions:

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Need a Computer Science tutor? View profile below:
Charlotte R.
(0 reviews)
Education: New York NY
Major: Experienced Tutor in SAT Math, Computer Science, Regents

I am currently a student at the University of Chicago, majoring in Mathematics and Computer Science. I have tutored students of all ages and all levels of interest in mathematics. I have also worked at the National Museum of Mathematics, encouraging... Read more

I am currently a student at the University of Chicago, majoring in Mathematics and Computer Science. I have tutored students of all ages and all levels of interest in mathematics. I have also worked at the National Museum of Mathematics, encouraging... Read more

Need Computer Science course notes? Start your search below: