Digital Media and Innovation: Management and Design Strategies in Communication | First Edition Edition

Compare Textbook Prices for Digital Media and Innovation: Management and Design Strategies in Communication First Edition Edition ISBN 9781452241418 by Gershon, Richard A.
Author: Gershon, Richard A.
ISBN:1452241414
ISBN-13: 9781452241418
List Price: $85.00 (up to 96% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Digital Media and Innovation: Management and Design Strategies in Communication:

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Need Media Studies tutors? Start your search below:
Need Media Studies course notes? Start your search below: