Applied Crisis Communication and Crisis Management: Cases and Exercises | 1 Edition

Compare Textbook Prices for Applied Crisis Communication and Crisis Management: Cases and Exercises 1 Edition ISBN 9781452217802 by Coombs, Timothy
Author: Coombs, Timothy
ISBN:1452217807
ISBN-13: 9781452217802
List Price: $69.06 (up to 16% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Applied Crisis Communication and Crisis Management: Cases and Exercises:

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

Need Professional tutors? Start your search below:
Need Professional course notes? Start your search below: