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MKTG | 12 Edition

Authors: Lamb, Charles,Hair, Joe,McDaniel, Carl

ISBN:1337407593
ISBN-13: 9781337407595

List Price: $40.90 (up to 80% savings)

Buy New $35.41

Buy Used $7.71

Rent $11.99

eTextbook $56.99

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Buy Used $8.00 Buy New $35.41

Rent $11.99 Buy Used $12.49

Buy Used $8.64 Buy New $87.60

eTextbook $56.99

Buy Used $7.71 Rent $15.00

Details about MKTG:

Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With cutting-edge cases, engaging images, and profiles of today’s most compelling marketers, MKTG shows students how the Principles of Marketing are applied at the world’s top companies every day.

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