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Marketing Strategy, Loose-Leaf Version | 7 Edition

Compare Textbook Prices for Marketing Strategy, Loose-Leaf Version 7 Edition ISBN 9781337296519 by Ferrell, O. C.,Speh, Thomas W.
Authors: Ferrell, O. C.,Speh, Thomas W.
ISBN:1337296511
ISBN-13: 9781337296519
List Price: $39.99 (up to 0% savings)
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Details about Marketing Strategy, Loose-Leaf Version:

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.

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