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Services Marketing: Concepts, Strategies, & Cases | 5 Edition

Compare Textbook Prices for Services Marketing: Concepts, Strategies, & Cases 5 Edition ISBN 9781285429786 by Hoffman, K. Douglas,Bateson, John E.G.
Authors: Hoffman, K. Douglas,Bateson, John E.G.
ISBN:1285429788
ISBN-13: 9781285429786
List Price: $68.97 (up to 93% savings)
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Details about Services Marketing: Concepts, Strategies, & Cases:

Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.

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