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Essentials of Health Care Marketing, Fourth Edition | 4 Edition

Author: Berkowitz, Eric N.

ISBN:1284094316
ISBN-13: 9781284094312

List Price: $81.77 (up to 88% savings)

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Buy Used $9.99 Buy New $81.77

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eTextbook $36.28

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Details about Essentials of Health Care Marketing, Fourth Edition:

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

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