Advertising and Promotion: An Integrated Marketing Communications Perspective | 12 Edition

Compare Textbook Prices for Advertising and Promotion: An Integrated Marketing Communications Perspective 12 Edition ISBN 9781260259315 by Belch, George E.,Belch, Michael A.
Authors: Belch, George E.,Belch, Michael A.
ISBN:1260259315
ISBN-13: 9781260259315
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Details about Advertising and Promotion: An Integrated Marketing Communications Perspective:

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.

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