Advertising and Promotion: An Integrated Marketing Communications Perspective | 12 Edition
ISBN:1260259315
ISBN-13: 9781260259315
ISBN-13: 9781260259315
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Details about Advertising and Promotion: An Integrated Marketing Communications Perspective:
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.
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