Lifestyle Brands: A Guide to Aspirational Marketing | 2013 Edition
ISBN:1137285923
ISBN-13: 9781137285928
ISBN-13: 9781137285928
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Details about Lifestyle Brands: A Guide to Aspirational Marketing:
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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