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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences | 2nd ed. 2014 Edition

Author: Bernstein, J.

ISBN:1137282932
ISBN-13: 9781137282934

List Price: $69.99 (up to 94% savings)

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Buy Used $4.16

eTextbook $21.00

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Details about Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences:

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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