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Brand Media Strategy: Integrated Communications Planning in the Digital Era | 2 Edition

Author: Young, Antony

ISBN:1137279567
ISBN-13: 9781137279569

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Details about Brand Media Strategy: Integrated Communications Planning in the Digital Era:

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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