Advertising Campaign Strategy: A Guide to Marketing Communication Plans | 5 Edition

Compare Textbook Prices for Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5 Edition ISBN 9781133434801 by Parente, Donald,Strausbaugh-Hutchinson, Kirsten
Authors: Parente, Donald,Strausbaugh-Hutchinson, Kirsten
ISBN:1133434800
ISBN-13: 9781133434801
List Price: $250.95 (up to 98% savings)
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Details about Advertising Campaign Strategy: A Guide to Marketing Communication Plans:

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
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