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UnSelling: The New Customer Experience | 1 Edition

Compare Textbook Prices for UnSelling: The New Customer Experience 1 Edition ISBN 9781118943007 by Stratten, Scott,Kramer, Alison
Authors: Stratten, Scott,Kramer, Alison
ISBN:1118943007
ISBN-13: 9781118943007
List Price: $18.59 (up to 81% savings)
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Details about UnSelling: The New Customer Experience:

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation.  How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options - your problem, or not your problem Outrage Outreach one thing

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