Designing and Conducting Survey Research: A Comprehensive Guide | 4 Edition

Details about Designing and Conducting Survey Research: A Comprehensive Guide:

Designing and Conducting Survey Research is a comprehensive, practical guide to conducting survey research that covers all major components of the method including; construction of the instrument, administration of the process, and analysis and reporting of results.  In addition, it de-mystifies statistics and make the process understandable.The book enables readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data. NEW TO THIS EDITION:Inclusion of step by step procedures for SPSS  data entry and the analysis of data using computer programs and techniques.  Data sets will be available on-line to accompany applications and exercises in the text.  Appropriate chapters will include SPSS examples and instructions utilizing real data from the authors' studies with special empasis on making certain that the data is varied and sufficiently large in size and variables to allow the book to be used for class demonstration and for assignments without running short of new and interesting dataNew introduction as well as major updates to the following topics in line with current standards:o Survey nonresponse error/biaso Ethical considerations in conducting survey researcho Surveys of special and multi-cultural populationso Integrating cell phone samples into telephone surveyso The use of screening for subsampleso The use of complex skip patternsUpdated and expanded examples and exercises throughout the text based on authors' consulting engagements.Substantially revised chapter on FOCUS GROUP research reflecting the experience of the authors and the growing importance of this technique in the survey research process.