Sales and Marketing 101 for Real Estate Professionals, — A Comprehensive How-To Guide for Applying Marketing and Sales Techniques to a Real Estate Career

Details about Sales and Marketing 101 for Real Estate Professionals, — A Comprehensive How-To Guide for Applying Marketing and Sales Techniques to a Real Estate Career:

There are many marketing and real estate sales books, but few that explain marketing principles from a real estate agent’s point of view. This title integrates the four elements of a balanced marketing mix—promotion, place, product, and price. Throughout the text, principles of market research, data analysis, and market segmentation are applied to teach you how to be a more efficient salesperson. Updated units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.