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My Life in Advertising and Scientific Advertising | 1 Edition

Author: Hopkins, Claude

ISBN:0844231010
ISBN-13: 9780340921586

List Price: $12.06 (up to 48% savings)

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Buy Used $4.53

eTextbook $14.40

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Buy Used $6.32 Buy New $8.07

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Details about My Life in Advertising and Scientific Advertising:

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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