The Complete Book of AMC Cars: American Motors Corporation 1954-1988

Details about The Complete Book of AMC Cars: American Motors Corporation 1954-1988:

Get an inside look at the American automaker that rose from the decline of a once-thriving independent auto industry to put up a valiant fight against Detroit’s Big Three automakers. In The Complete Book of AMC Cars: American Motors Corporation 1954-1988, authors Patrick Foster and Tom Glatch provide a thorough and fully illustrated review of all the production cars offered by AMC from its founding in 1954 to its demise in 1988, including:   Rambler Metropolitan Ambassador Rebel Marlin Gremlin Hornet Matador AMX/Javelin Pacer Eagle Jeep Born from the ashes of Hudson and Nash, AMC represented a last attempt at survival for an independent automobile company. Thanks to the capable leadership of CEO George Romney, the company not only survived but thrived, riding on the success of the firm’s small, economical cars like the Rambler. As the market began to shift more toward performance and luxury cars in the 1960s, AMC found itself challenged to compete with the output from Ford, Chrysler, and General Motors.   The fuel crisis of the 1970s positioned AMC’s smaller cars to refill corporate coffers. The firm’s purchase of the Jeep brand also generated profits, but ultimately it was too little, too late. Even a partnership with French automaker Renault and the introduction of the all-wheel-drive Eagle couldn’t save AMC. In 1987, Chrysler Corporation purchased AMC and the story of the last independent automaker came to an end. Foster and Glatch’s engaging book covers all of the AMC models, as well as racing exploits, from its inception to its ultimate demise. Whether you are an AMC enthusiast or are simply intrigued by cars and the stories behind them, this volume is a must-have for your bookshelf.