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Cases in Marketing Financial Services

Authors: Ennew, Christine,Watkins, Trevor,Wright, Mike

ISBN:0750606614
ISBN-13: 9780750606615

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Details about Cases in Marketing Financial Services:

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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