Please Enter ISBN, Title or Author’s Name
Compare Textbook Prices with Amazon
Compare Textbook Prices with Chegg
Compare Textbook Prices with AbeBooks
Compare Textbook Prices with Vitalsource
Compare Textbook Prices with Valorebooks
and more...

Adland: A Global History of Advertising | 2 Edition

Compare Textbook Prices for Adland: A Global History of Advertising 2 Edition ISBN 9780749464318 by Tungate, Mark
Author: Tungate, Mark
ISBN:0749464313
ISBN-13: 9780749464318
List Price: $28.99 (up to 87% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Adland: A Global History of Advertising:

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Need Humor & Entertainment tutors? Start your search below:
Need Humor & Entertainment course notes? Start your search below: