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Sport Promotion and Sales Management, Second Edition | Second Edition

Authors: Richard L. Irwin,William Sutton,Larry McCarthy

ISBN:073606477X
ISBN-13: 9780736064774

List Price: $33.65 (up to 92% savings)

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Details about Sport Promotion and Sales Management, Second Edition:

Sport Promotion and Sales Management, Second Edition, features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.

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