Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management | 1 Edition

Compare Textbook Prices for Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management 1 Edition ISBN 9780471690160 by Tim Calkins,Alice Tybout,Philio Kotler
Authors: Tim Calkins,Alice Tybout,Philio Kotler
ISBN:0471690163
ISBN-13: 9780471690160
List Price: $21.74 (up to 92% savings)
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Details about Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management:

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

  • The latest thinking on key branding concepts, including brand positioning and design
  • Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
  • Techniques for building a brand-centered organization
  • Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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