Visual Communication for Architects and Designers: Constructing the Persuasive Presentation
| 1 Edition
Author: Fletcher, Margaret
ISBN:0367134632
ISBN-13: 9780367134631
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Details about Visual Communication for Architects and Designers: Constructing the Persuasive Presentation:
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
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I earned my bachelor's degree in Interior Design, Business, and Textile Science from the University of Wisconsin at Madison, and went on to study Historic Preservation and Architecture at the University of Texas at Austin, where I earned my Master of Science degree. All my studies involved a lot of research and writing, along with public speaking, study of general and art history, and using logic and reasoning. When I am tutoring, I prefer to use a "learning lab" format, where my student and I discuss the material using critical thinking. I find it important to get to know my students enough so I can present the material in such a way that it resonates with them on an individual... Read more
I earned my bachelor's degree in Interior Design, Business, and Textile Science from the University of Wisconsin at Madison, and went on to study Historic Preservation and Architecture at the University of Texas at Austin, where I earned my Master of Science degree. All my studies involved a lot of research and writing, along with public speaking, study of general and art history, and using logic and reasoning. When I am tutoring, I prefer to use a "learning lab" format, where my student and I discuss the material using critical thinking. I find it important to get to know my students enough so I can present the material in such a way that it resonates with them on an individual... Read more
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