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Marketing Strategy | 8 Edition

Compare Textbook Prices for Marketing Strategy 8 Edition ISBN 9780357516300 by Ferrell, O. C.,Hartline, Michael,Hochstein, Bryan
Authors: Ferrell, O. C.,Hartline, Michael,Hochstein, Bryan
ISBN:0357516303
ISBN-13: 9780357516300
List Price: $95.09 (up to 13% savings)
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Details about Marketing Strategy:

Teach students how to think and act like effective marketers and disruptors in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. This edition presents strategic marketing management within the context of social, economic and technological arenas encompassing business. Students learn to develop long-term, customer-oriented marketing strategies and successful marketing plans with this edition's systematic approach. The latest examples highlight organizations familiar to readers, such as Spotify, Nintendo and Microsoft. New cases from Tesla, Netflix and even the recent COVID-19 pandemic illustrate the need for marketers to think proactively and anticipate change. Using the latest research, the authors present current trends, from digital marketing tools and new marketing models to integrated marketing communication. Instructor resources help you guide students in learning to analyze, plan and implement marketing strategies.

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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