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Social Media Marketing: A Strategic Approach | 3 Edition

Compare Textbook Prices for Social Media Marketing: A Strategic Approach 3 Edition ISBN 9780357516188 by Zahay, Debra,Roberts, Mary,Parker, Janna,Barker, Donald I.,Barker, Melissa
Authors: Zahay, Debra,Roberts, Mary,Parker, Janna,Barker, Donald I.,Barker, Melissa
ISBN:0357516184
ISBN-13: 9780357516188
List Price: $74.02 (up to 28% savings)
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Details about Social Media Marketing: A Strategic Approach:

Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand.

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I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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