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Global Strategy | 5 Edition

Compare Textbook Prices for Global Strategy 5 Edition ISBN 9780357512364 by Peng, Mike
Author: Peng, Mike
ISBN:0357512367
ISBN-13: 9780357512364
List Price: $70.50 (up to 14% savings)
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Details about Global Strategy:

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.

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