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Foundations of Marketing MindTap Course List | 9 Edition

Compare Textbook Prices for Foundations of Marketing MindTap Course List 9 Edition ISBN 9780357129463 by Pride, William,Ferrell, O. C.
Authors: Pride, William,Ferrell, O. C.
ISBN:0357129466
ISBN-13: 9780357129463
List Price: $94.98 (up to 19% savings)
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Details about Foundations of Marketing MindTap Course List:

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

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Jun L.
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Education: Brooklyn NY
Major: Experienced Tutor in Microbiology and Marketing

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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