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Internet Marketing | 4 Edition

Authors: Zahay, Debra,Roberts, Mary Lou

ISBN:0357033884
ISBN-13: 9780357033883

Sell Internet Marketing for $0.10

List Price: $22.99 (up to 42% savings)

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Buy Used $11.26

Rent $13.49

eTextbook $62.99

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Sell Internet Marketing for $0.10

Details about Internet Marketing:

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

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